BANDB Hotels already has four hotels in Murcia
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BANDB Hotels has opened its fourth hotel in the Murcia Region. The property, located at Thader shopping center, adds 75 rooms to the chain's offer in the area. The opening confirms the company's bet on the economy segment and high-traffic locations, a strategy that I find one of the most sensible in the circuit.
The building is owned by an external partner, which allows the chain to grow without tying up capital. According to Hosteltur, this is the fourth opening in the Murcia region. The move strengthens the brand in the Mediterranean arc and takes market share from competitors that only look at large capitals.
Here is what this means: shopping centers are no longer just places to shop, they are becoming overnight hubs. For travelers, sleeping next to a commercial circuit is a plus. For the industry, it is proof that urban accommodation distribution no longer revolves only around the old town.
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