Ávoris goes after Imserso pensioners with social media campaign
Ávoris is stepping on the gas to fill its Imserso seats. The group's Turismo Social division has launched a social media campaign to attract new pensioners for the 2026-2027 season, with sales starting in September 2026, as reported by Preferente.
The company, which controls two of the program's lots, is trying to get ahead of demand and leave no seat unsold. In a market where social tourism has become a strategic pillar, this move smells like pressure: traditional agencies are losing ground to direct digital capture.
The play is clear: if you want to fill hotels in low season, you have to go find the traveler where they are. And pensioners are increasingly on Instagram and Facebook. Will Ávoris become the Amazon of Imserso? Time will tell.
Quick questions
What is Ávoris doing for the Imserso program?
When do Imserso 2026-2027 sales start?
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