Voice reading · ~1 minWelcome to the Notitur daily brief, your travel-industry recap. Today: Ávoris goes after Imserso pensioners with social media campaign. Ávoris is stepping on the gas to fill its Imserso seats. The group's Turismo Social division has launched a social media campaign to attract new pensioners for the 2026-2027 season, with sales starting in September 2026, as reported by Preferente.. The company, which controls two of the program's lots, is trying to get ahead of demand and leave no seat unsold. In a market where social tourism has become a strategic pillar, this move smells like pressure: traditional agencies are losing ground to direct digital capture.. The play is clear: if you want to fill hotels in low season, you have to go find the traveler where they are. And pensioners are increasingly on Instagram and Facebook. Will Ávoris become the Amazon of Imserso? Time will tell. That is today's recap. Come back tomorrow for more on travel, artificial intelligence and travel tech. See you tomorrow on Notitur.
Ávoris is stepping on the gas to fill its Imserso seats. The group's Turismo Social division has launched a social media campaign to attract new pensioners for the 2026-2027 season, with sales starting in September 2026, as reported by Preferente.
The company, which controls two of the program's lots, is trying to get ahead of demand and leave no seat unsold. In a market where social tourism has become a strategic pillar, this move smells like pressure: traditional agencies are losing ground to direct digital capture.
The play is clear: if you want to fill hotels in low season, you have to go find the traveler where they are. And pensioners are increasingly on Instagram and Facebook. Will Ávoris become the Amazon of Imserso? Time will tell.
Quick questions
What is Ávoris doing for the Imserso program?
Ávoris has launched a social media campaign to attract new pensioners for the 2026-2027 Imserso season.
When do Imserso 2026-2027 sales start?
Sales will start in September 2026, as confirmed by Imserso itself.
How many lots does Ávoris control in Imserso?
Ávoris controls two of the lots in the Imserso travel program.
Why use social media to attract pensioners?
Because more and more pensioners use Instagram and Facebook, and Ávoris avoids relying solely on traditional agencies.
Does this affect traditional travel agencies?
Yes, it reinforces the trend of direct digital capture, reducing the role of physical agencies in social tourism.
Editorial content by Notitur. It may contain errors. Verify anything important with the original source.
This article may mention third-party products, companies or services for informational purposes. Notitur does not endorse them and is not responsible for them or for what they offer. Editorial content curated by the Notitur team.
Notitur is an independent digest. It is not the official site of any brand mentioned. Content is editorial and produced with the support of AI, so it may contain errors. Verify anything important with the original source. This is not financial, legal or investment advice. Some links or blocks may be sponsored or affiliate. Trademarks belong to their owners. You can unsubscribe at any time with one click, and you can request access or deletion of your data at notitur.com/contact.
The daily brief
Notitur in your inbox
One sharp travel-industry brief a day. Free.
We use our own and third-party cookies. By continuing to browse you accept their use. More info