Anantara opens a luxury tented camp on Zambia's Kafue River
Anantara has just opened a luxury tented camp on the banks of the Kafue River, in Zambia, and it has been designed around an idea I think is the right one, letting nature lead. The property is built around its setting, with hippos and elephants as real neighbours, and the operation revolves around the water: river safaris and even floating fitness suites, as Wallpaper's review reports.
Zambia is not Botswana or Kenya in visitor numbers, and that is where the opportunity lies. A product like this puts the Kafue on the premium safari map and gives high-spending travellers a less crowded alternative. For a tour operator or a specialist agency, it is raw material for seasonal packages with margin.
My reading: luxury safari is no longer won with the biggest tent, it is won with location and how the camp fits into the ecosystem. Anantara gets that. Anyone selling Southern Africa should take a close look.
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