AI, mobile and social media rule this summer travel
This summer Spain expects 42 million international tourists and a record spending of €58 billion, according to forecasts reported by Smart Travel News. But the real story isn't the volume: it's how they travel, with generative AI, mobile phones and social media at the helm.
- AI now recommends routes and hotels while you chat. The phone is the hotel key, the map and the wallet.
- Social media inspires 70% of last-minute bookings. An Instagram reel outweighs any brochure.
The industry is getting screen-heavy, but the real challenge isn't tech. It's human: delivering warm service when the guest arrives phone in hand. Get that right, and you own the summer.
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