# Volotea demands €450k from ITA for copying its loyalty program

Canonical-URL: https://notitur.com/en/digest/volotea-sues-ita-loyalty-trademark
Text-Version: https://notitur.com/en/digest/volotea-sues-ita-loyalty-trademark.txt
Markdown-Version: https://notitur.com/en/digest/volotea-sues-ita-loyalty-trademark.md
Language: en
Published: 2026-07-04T18:45:56.080Z
Modified: 2026-07-04T19:06:15.187Z
Author: Joan Sanz
Topics: Airlines
Summary: The Spanish low-cost carrier accuses ex-Alitalia of plagiarizing the name and design of its Volo loyalty program. ITA renamed it, but the lawsuit is still in court.

## Article

**ITA Airways** has always been a story of confusion. Born from Alitalia's ashes, it's now a different airline under **Lufthansa**. But before that integration, ITA launched a loyalty program. The catch: **Volotea** thinks it looks way too familiar.

The Spanish low-cost carrier is demanding **€450,000** from ITA, claiming its 'Volo' program copied the name and visual identity of Volotea's own 'Volo' (yes, same name). The story is covered by [Preferente](https://www.preferente.com/noticias-de-transportes/noticias-de-aerolineas/volotea-pide-450-mil-euros-a-ita-por-copiarle-una-marca-350704.html).

The sum isn't the real news. The signal is: in an industry where differentiation gets harder every day, **brands and intellectual property are becoming a battleground**. ITA already renamed its program, but the damage, and the lawsuit, is already done.

## Sources

- Preferente: https://www.preferente.com/noticias-de-transportes/noticias-de-aerolineas/volotea-pide-450-mil-euros-a-ita-por-copiarle-una-marca-350704.html

## Citation

Volotea demands €450k from ITA for copying its loyalty program. Notitur. 2026-07-04. https://notitur.com/en/digest/volotea-sues-ita-loyalty-trademark