# Four traveler profiles (and how to sell direct to them)

Canonical-URL: https://notitur.com/en/digest/traveler-profiles-direct-hotel-booking
Text-Version: https://notitur.com/en/digest/traveler-profiles-direct-hotel-booking.txt
Markdown-Version: https://notitur.com/en/digest/traveler-profiles-direct-hotel-booking.md
Language: en
Published: 2026-07-24T09:15:58.689Z
Modified: 2026-07-24T09:15:58.689Z
Author: Joan Sanz
Topics: Hotel Technology
Summary: A D-Edge study identifies four traveler archetypes that decide at the booking button. 72% start on OTAs or Google Maps, but a smart direct website can triple conversions and cut acquisition costs by up to five times.

## Article

The **D-Edge** study covered by [Hosteltur](https://www.hosteltur.com/177626_cuatro-perfiles-de-cliente-ante-el-boton-para-reservar-hotel-asi-decide-cada-uno.html?utm_source=rss&utm_medium=rss&utm_campaign=cuatro-perfiles-de-cliente-ante-el-boton-para-reservar-hotel-asi-decide-cada-uno) spells out what many hoteliers suspected: the customer is not a monolith. The report identifies **four profiles**, the pragmatic impatient, the cautious planner, the aesthete, and the optimizer, each with their own logic when hitting the book button.

The picture is telling. **72% of travelers start their search on an OTA or Google Maps**. On mobile, if the hotel's own website process takes more than **3 minutes**, **60% abandon**. Translation: your direct site competes with Booking on the same device, with even less patience.

Here's the kicker: **a clear price difference on the direct site can triple conversions**, and the acquisition cost savings are massive, 5 to 8 times less than paying 15%, 25% OTA commissions. Knowing who lands on your site lets you tweak the message, price, and flow so they don't leave. My take: it's not about expensive tech, it's about understanding who you're selling to.

## Sources

- Hosteltur: https://www.hosteltur.com/177626_cuatro-perfiles-de-cliente-ante-el-boton-para-reservar-hotel-asi-decide-cada-uno.html?utm_source=rss&utm_medium=rss&utm_campaign=cuatro-perfiles-de-cliente-ante-el-boton-para-reservar-hotel-asi-decide-cada-uno

## Citation

Four traveler profiles (and how to sell direct to them). Notitur. 2026-07-24. https://notitur.com/en/digest/traveler-profiles-direct-hotel-booking