# Las Palmas puts residents at the core of its 2026-2030 tourism plan

Canonical-URL: https://notitur.com/en/digest/tourism-marketing-plan-las-palmas
Text-Version: https://notitur.com/en/digest/tourism-marketing-plan-las-palmas.txt
Markdown-Version: https://notitur.com/en/digest/tourism-marketing-plan-las-palmas.md
Language: en
Published: 2026-07-29T16:46:26.708Z
Modified: 2026-07-29T16:46:26.708Z
Author: Joan Sanz
Topics: Hotels
Summary: The city council unveiled a marketing plan centered on locals and targeting West Africa. A model to follow?

## Article

Las Palmas de Gran Canaria has unveiled its **Tourism Marketing Plan 2026-2030**, and this is not your typical promotion document. It was presented at the **Hotel Santa Catalina** and the big shift is putting the resident, not the tourist, at the center. According to [Hosteltur](https://www.hosteltur.com/177753_las-palmas-redefine-su-modelo-turistico-con-el-residente-en-el-centro.html?utm_source=rss&utm_medium=rss&utm_campaign=las-palmas-redefine-su-modelo-turistico-con-el-residente-en-el-centro), the strategy integrates tourism into economic, social and urban development, with **10 programs** such as LPA Deliciosa (gastronomy) and LPA MICE (meetings). Over 100 people helped create it.

Councillor **Pedro Quevedo** talks about balanced, authentic tourism. To me, this is a smart move: if locals don't feel part of the sector, coexistence suffers. They are also betting on **West Africa** as a source market, a route many Canary destinations overlook. The risk? That economic diversification could cannibalize hotel business. But with a five-year plan, there is room to adjust.

I see an opportunity for other destinations to look at this model. It is not about abandoning tourism, but about **integrating it with local life**. The key will be execution.

## Sources

- Hosteltur: https://www.hosteltur.com/177753_las-palmas-redefine-su-modelo-turistico-con-el-residente-en-el-centro.html?utm_source=rss&utm_medium=rss&utm_campaign=las-palmas-redefine-su-modelo-turistico-con-el-residente-en-el-centro

## Citation

Las Palmas puts residents at the core of its 2026-2030 tourism plan. Notitur. 2026-07-29. https://notitur.com/en/digest/tourism-marketing-plan-las-palmas