# SunExpress launches its own holiday package in Germany

Canonical-URL: https://notitur.com/en/digest/sunexpress-holiday-package-germany
Text-Version: https://notitur.com/en/digest/sunexpress-holiday-package-germany.txt
Markdown-Version: https://notitur.com/en/digest/sunexpress-holiday-package-germany.md
Language: en
Published: 2026-07-03T18:46:06.069Z
Modified: 2026-07-03T22:41:00.568Z
Author: Joan Sanz
Topics: Airlines
Summary: The German-Turkish airline SunExpress stops selling just flights and goes all-in on the package holiday. SunExpress Holidays targets the German market to capture travelers heading to Turkey.

## Article

**SunExpress** has decided it no longer wants to be just a point-to-point airline. The **German-Turkish carrier** is preparing **SunExpress Holidays**, its own package holiday brand, aiming to compete head-to-head with major tour operators [as reported by Hosteltur](https://www.hosteltur.com/177308_sunexpress-entra-en-el-paquete-y-refuerza-la-venta-de-turquia-en-el-mercado-aleman.html?utm_source=rss&utm_medium=rss&utm_campaign=sunexpress-entra-en-el-paquete-y-refuerza-la-venta-de-turquia-en-el-mercado-aleman).

The move makes perfect sense. The **German market** is its backyard and **Turkey** its favorite destination. Instead of giving the hotel and transfer margin to an intermediary, SunExpress keeps it. This is what **Jet2** and **TUI** already do with their integrated airlines: control the flight, control the trip.

- **SunExpress Holidays** will offer flight + hotel + transfers.
- It will be available to German travelers, who bring the highest volume to the Turkish coast.
- The airline aims to **boost direct sales** and rely less on third parties.

My take? About time. **More competition in the package holiday space means more pressure on classic aggregators margins** and, for the traveler, more one-click options. If SunExpress gets the user experience right, other low-cost long-haul airlines could copy the model.

## Sources

- Hosteltur: https://www.hosteltur.com/177308_sunexpress-entra-en-el-paquete-y-refuerza-la-venta-de-turquia-en-el-mercado-aleman.html?utm_source=rss&utm_medium=rss&utm_campaign=sunexpress-entra-en-el-paquete-y-refuerza-la-venta-de-turquia-en-el-mercado-aleman

## Citation

SunExpress launches its own holiday package in Germany. Notitur. 2026-07-03. https://notitur.com/en/digest/sunexpress-holiday-package-germany