# Summer on track with 2025 and winter boosted by air connectivity

Canonical-URL: https://notitur.com/en/digest/summer-on-track-with-2025-and-winter-boosted-by-air-connectivity
Text-Version: https://notitur.com/en/digest/summer-on-track-with-2025-and-winter-boosted-by-air-connectivity.txt
Markdown-Version: https://notitur.com/en/digest/summer-on-track-with-2025-and-winter-boosted-by-air-connectivity.md
Language: en
Published: 2026-07-01T21:58:52.040Z
Modified: 2026-07-01T22:54:57.101Z
Author: Joan Sanz
Topics: Hotels
Summary: Spanish hoteliers are optimistic: summer holds steady and winter gains momentum thanks to air connectivity, especially from Germany.

## Article

The **Smart Observatory** by PwC and CEHAT, presented this week in Madrid, makes it clear: Spanish hoteliers see a **summer on track with 2025** and a winter set to rebound thanks to **air connectivity**. The [PwC and CEHAT report](https://www.hosteltur.com/177273_los-hoteleros-preven-un-verano-positivo-y-un-invierno-reforzado-por-la-conectividad-aerea.html) confirms Spain will remain the Mediterranean's top destination for European travelers.

- The **German market** is bouncing back: more direct routes and frequencies to Spanish coasts.
- The Middle East conflict looms as a threat but has not yet slowed bookings.

My take: this proves **air connectivity is the winter lifeline**. Without direct flights, sun-and-beach destinations idle until May. The hoteliers who lock down slots and airline partnerships on the ground will win the season.

## Sources

- Hosteltur: https://www.hosteltur.com/177273_los-hoteleros-preven-un-verano-positivo-y-un-invierno-reforzado-por-la-conectividad-aerea.html

## Citation

Summer on track with 2025 and winter boosted by air connectivity. Notitur. 2026-07-01. https://notitur.com/en/digest/summer-on-track-with-2025-and-winter-boosted-by-air-connectivity