# Plan your summer communication or improvise in September

Canonical-URL: https://notitur.com/en/digest/summer-communication-planning-hotels
Text-Version: https://notitur.com/en/digest/summer-communication-planning-hotels.txt
Markdown-Version: https://notitur.com/en/digest/summer-communication-planning-hotels.md
Language: en
Published: 2026-07-09T09:01:53.622Z
Modified: 2026-07-09T09:01:53.622Z
Author: Joan Sanz
Topics: Hotel Technology
Summary: Summer planning avoids September chaos and boosts communication strategy effectiveness for hotels and travel agencies.

## Article

September is a hectic month for travel companies. Everyone wants to launch campaigns, contact media and get positioned. But those who arrive without a plan improvise and miss opportunities. [Planning communication in summer](https://www.ithotelero.com/blog/planificacion-comunicacion-verano/?utm_source=rss&utm_medium=rss&utm_campaign=aprovechar-el-verano-para-ser-los-mejor-preparados-el-proximo-curso) is the difference between noise and impact.

Preparing during July and August the **objectives, messages, audiences and channels** allows your hotel, airline or agency not to chase the agenda in September. Having press releases, social campaigns and an editorial calendar ready gives you a competitive edge. It is not about working more but smarter.

**Improvising in September is expensive.** Media is saturated, ad rates go up and your message gets diluted. A solid communication strategy built in summer translates into **greater efficacy and coherence.** Do not wait until the course starts to decide what to tell. Do it now and arrive better prepared.

## Sources

- ITHotelero: https://www.ithotelero.com/blog/planificacion-comunicacion-verano/?utm_source=rss&utm_medium=rss&utm_campaign=aprovechar-el-verano-para-ser-los-mejor-preparados-el-proximo-curso

## Citation

Plan your summer communication or improvise in September. Notitur. 2026-07-09. https://notitur.com/en/digest/summer-communication-planning-hotels