# Spaniards spend more in summer 2026, but book with a fine-tooth comb

Canonical-URL: https://notitur.com/en/digest/summer-2026-spending-spaniards-booking
Text-Version: https://notitur.com/en/digest/summer-2026-spending-spaniards-booking.txt
Markdown-Version: https://notitur.com/en/digest/summer-2026-spending-spaniards-booking.md
Language: en
Published: 2026-07-26T11:16:20.363Z
Modified: 2026-07-26T11:16:20.363Z
Author: Joan Sanz
Topics: Tendencias de Demanda
Summary: 45% plan to spend more, 48% will top €1,000 per person, and four out of ten compare every detail before booking, according to Kayak.

## Article

**45% of Spaniards will spend more on their summer 2026 vacations** and 48% will exceed €1,000 per person, according to a [Kayak study covered by Hosteltur](https://www.hosteltur.com/177672_verano-2026-los-espanoles-gastan-mas-pero-reservan-con-lupa.html). But here's the catch: **four out of ten compare before booking**:

- Prices
- Schedules
- Baggage rules
- Cancellation policies
- Other travelers' reviews

Kayak calls this traveler the *supercomparer* (41% of the sample). I find the name a bit much, but the insight is clear: **safety and flexibility now outweigh the lowest price**. In my view, this is a golden opportunity for hotels and OTAs that communicate transparent policies and refundable options. The customer wants certainty, not just a deal. Adapting to that analytical profile is no longer optional.

## Sources

- Hosteltur: https://www.hosteltur.com/177672_verano-2026-los-espanoles-gastan-mas-pero-reservan-con-lupa.html

## Citation

Spaniards spend more in summer 2026, but book with a fine-tooth comb. Notitur. 2026-07-26. https://notitur.com/en/digest/summer-2026-spending-spaniards-booking