# Spaniards plan to spend more on summer, but book smart

Canonical-URL: https://notitur.com/en/digest/spaniards-summer-spending-study
Text-Version: https://notitur.com/en/digest/spaniards-summer-spending-study.txt
Markdown-Version: https://notitur.com/en/digest/spaniards-summer-spending-study.md
Language: en
Published: 2026-07-26T17:46:34.027Z
Modified: 2026-07-26T17:46:34.027Z
Author: Joan Sanz
Topics: Revenue & Distribution
Summary: 45% of Spaniards plan to spend more on their summer vacations, with 48% exceeding 1,000 euros per person. Traveler behavior shifts: more comparison and flexibility.

## Article

**45%** of Spaniards plan to spend more on their summer vacations, with **48%** exceeding **1,000 euros per person**, according to a Kayak study reported by [Hosteltur](https://www.hosteltur.com/177672_verano-2026-los-espanoles-gastan-mas-pero-reservan-con-lupa.html?utm_source=rss&utm_medium=rss&utm_campaign=verano-2026-los-espanoles-gastan-mas-pero-reservan-con-lupa). The behavior is telling: 41% review every detail before booking, and only 3% improvise. **73%** spend over an hour comparing options. Safety and flexibility have gained importance, with 39% prioritizing safety and 32% flexibility.

My take: Spaniards are ready to spend more, but not blindly. This hyper-informed traveler demands transparency and flexible conditions. For hotels and airlines, the opportunity lies in offering refundable rates and content that pre-empts doubts. Those who adapt will capture that extra budget.

## Sources

- Hosteltur: https://www.hosteltur.com/177672_verano-2026-los-espanoles-gastan-mas-pero-reservan-con-lupa.html?utm_source=rss&utm_medium=rss&utm_campaign=verano-2026-los-espanoles-gastan-mas-pero-reservan-con-lupa

## Citation

Spaniards plan to spend more on summer, but book smart. Notitur. 2026-07-26. https://notitur.com/en/digest/spaniards-summer-spending-study