# Sercotel puts four startups to the test in live hotels

Canonical-URL: https://notitur.com/en/digest/sercotel-startup-pilot-hotels
Text-Version: https://notitur.com/en/digest/sercotel-startup-pilot-hotels.txt
Markdown-Version: https://notitur.com/en/digest/sercotel-startup-pilot-hotels.md
Language: en
Published: 2026-07-26T07:01:56.595Z
Modified: 2026-07-26T07:01:56.595Z
Author: Joan Sanz
Topics: Hotel Technology
Summary: Sercotel turned nine hotels into labs for four startups. Results and opinion on Controlá, Jaippy, ProcessAP Robotics and Smart Water Flow.

## Article

**Sercotel** turned **nine of its hotels** into innovation labs with four startups, backed by Seidor. Results were presented at the Demo Day at Sercotel Rosellón, according to [Hosteltur](https://www.hosteltur.com/177666_nueve-hoteles-de-sercotel-se-convierten-en-laboratorios-de-innovacion.html?utm_source=rss&#038, utm_medium=rss&#038, utm_campaign=nueve-hoteles-de-sercotel-se-convierten-en-laboratorios-de-innovacion). The solutions tested:

- **Controlá**: improves room management.
- **Jaippy**: optimizes online reputation.
- **ProcessAP Robotics**: introduces service robots.
- **Smart Water Flow**: monitors water consumption for sustainability.

In my view, this real-environment testing before scaling is exactly what the industry needs. Too many chains buy tech without proof. Sercotel will now analyze scalability, and if ROI holds, we could see a broader rollout. OpenStay Lab is the enabler that keeps innovation from staying a pilot. More groups should follow this grounded approach.

## Sources

- Hosteltur: https://www.hosteltur.com/177666_nueve-hoteles-de-sercotel-se-convierten-en-laboratorios-de-innovacion.html?utm_source=rss&utm_medium=rss&utm_campaign=nueve-hoteles-de-sercotel-se-convierten-en-laboratorios-de-innovacion

## Citation

Sercotel puts four startups to the test in live hotels. Notitur. 2026-07-26. https://notitur.com/en/digest/sercotel-startup-pilot-hotels