# Royal Caribbean grows 6% and prepares its river cruise entry

Canonical-URL: https://notitur.com/en/digest/royal-caribbean-growth-river-cruises
Text-Version: https://notitur.com/en/digest/royal-caribbean-growth-river-cruises.txt
Markdown-Version: https://notitur.com/en/digest/royal-caribbean-growth-river-cruises.md
Language: en
Published: 2026-07-29T13:01:25.457Z
Modified: 2026-07-29T13:01:25.457Z
Author: Joan Sanz
Topics: Cruceros & Marítimo
Summary: The group posts a record quarter with $4.8B and announces Celebrity Cruises will enter the river market in 2027.

## Article

Royal Caribbean Group has done it again. According to **Hosteltur**, the company closed the second quarter of 2025 with **$4.8 billion** in revenue, up **6%** year-on-year. And that's not all: it raised its full-year guidance after the launch of the **Legend of the Seas**, which set sail from Málaga on its inaugural voyage to Europe.

But what really catches my eye is the strategic move brewing behind the scenes. The group is finalising its leap into **river cruising** through Celebrity Cruises, with an entry planned for **2027**. The goal, as I read in [the same report](https://www.hosteltur.com/177740_royal-caribbean-crece-un-6-y-ultima-su-salto-a-los-cruceros-fluviales.html), is to **increase travel frequency** among its customers and grab a bigger slice of the vacation pie that river operators have had to themselves. Smart play? We'll see how it fits the brand, but it's a clear warning to traditional river lines: a giant with pedigree and financial muscle is coming.

## Sources

- Hosteltur: https://www.hosteltur.com/177740_royal-caribbean-crece-un-6-y-ultima-su-salto-a-los-cruceros-fluviales.html

## Citation

Royal Caribbean grows 6% and prepares its river cruise entry. Notitur. 2026-07-29. https://notitur.com/en/digest/royal-caribbean-growth-river-cruises