# Road trips gain ground as a major travel alternative

Canonical-URL: https://notitur.com/en/digest/road-trips-travel-alternative
Text-Version: https://notitur.com/en/digest/road-trips-travel-alternative.txt
Markdown-Version: https://notitur.com/en/digest/road-trips-travel-alternative.md
Language: en
Published: 2026-07-26T07:31:43.206Z
Modified: 2026-07-26T07:31:43.206Z
Author: Joan Sanz
Topics: Travel Trends
Summary: RateHawk, Sojern and Skyscanner confirm the road trip boom. Rural hotels and roadside accommodations have a clear opportunity.

## Article

Road trips are gaining momentum. **RateHawk** confirms it in its trends report: the road trip is consolidating as an alternative thanks to flexibility and competitive prices. Sojern and Skyscanner also see it: travelers want freedom without overspending. [Read the full analysis on Hosteltur](https://www.hosteltur.com/177667_el-auge-del-road-trip-los-viajes-por-carretera-se-consolidan-como-gran-alternativa-turistica.html).

My take: this is an opportunity for rural hotels, motels and campgrounds. The road tripper profile wants authentic experiences and flexible check-in. If your hotel offers late check-in or free parking, you're in. You don't need to be a resort.

And note, it's not only budget travelers. Premium travelers also choose the road for the experience. That's where the business is.

## Sources

- Hosteltur: https://www.hosteltur.com/177667_el-auge-del-road-trip-los-viajes-por-carretera-se-consolidan-como-gran-alternativa-turistica.html

## Citation

Road trips gain ground as a major travel alternative. Notitur. 2026-07-26. https://notitur.com/en/digest/road-trips-travel-alternative