# Road trips to hit $138 billion by 2034 Canonical-URL: https://notitur.com/en/digest/road-trip-growth-2034 Text-Version: https://notitur.com/en/digest/road-trip-growth-2034.txt Markdown-Version: https://notitur.com/en/digest/road-trip-growth-2034.md Language: en Published: 2026-07-26T16:46:51.685Z Modified: 2026-07-26T16:46:51.685Z Author: Joan Sanz Topics: Tendencias de Viaje Summary: The global road trip market will grow from $90.44 billion in 2025 to over $138 billion by 2034. Spain is set to lead in car rental in 2026, driven by Gen Z and millennials. ## Article The global road trip market is accelerating. According to a report covered by [Hosteltur](https://www.hosteltur.com/177667_el-auge-del-road-trip-los-viajes-por-carretera-se-consolidan-como-gran-alternativa-turistica.html?utm_source=rss&, utm_medium=rss&, utm_campaign=el-auge-del-road-trip-los-viajes-por-carretera-se-consolidan-como-gran-alternativa-turistica), it will go from **$90.44 billion** in 2025 to over **$138 billion** by 2034. That's a 53% growth in ten years. Even more striking: **Spain will be the world leader in car rental in 2026**. Some 12% of Spaniards rent a car just one day before traveling, per Skyscanner. Who's driving this? **Gen Z and millennials**, craving flexibility and adventure over package tours. Emerging destinations like **Albania, Croatia and Canada** are on the radar. Daily rental prices in Spain average **€24.98**, while Portugal saw a 48% hike to **€20.52**. In my view, this trend is a goldmine for rural hotels, campsites and road trip services. Car travel is no longer just a summer thing, it's cementing itself as a permanent tourism alternative. ## Sources - Hosteltur: https://www.hosteltur.com/177667_el-auge-del-road-trip-los-viajes-por-carretera-se-consolidan-como-gran-alternativa-turistica.html?utm_source=rss&utm_medium=rss&utm_campaign=el-auge-del-road-trip-los-viajes-por-carretera-se-consolidan-como-gran-alternativa-turistica ## Citation Road trips to hit $138 billion by 2034. Notitur. 2026-07-26. https://notitur.com/en/digest/road-trip-growth-2034