# Riu Hotels launches its 2027-2030 sustainability plan

Canonical-URL: https://notitur.com/en/digest/riu-sustainability-2027-2030
Text-Version: https://notitur.com/en/digest/riu-sustainability-2027-2030.txt
Markdown-Version: https://notitur.com/en/digest/riu-sustainability-2027-2030.md
Language: en
Published: 2026-07-25T18:31:58.442Z
Modified: 2026-07-25T18:31:58.442Z
Author: Joan Sanz
Topics: Hotels
Summary: Naomi Riu announces the second phase of CSR with a sustainability committee that integrates all departments. Local projects and crisis response like the Jamaica hurricane mark the new direction.

## Article

Riu has just closed the first phase of **Proudly Committed** and already has the next one on the table. Naomi Riu announced a new sustainability plan for **2027-2030**, and what catches my eye is not the timeline but how they plan to get there: with a **sustainability committee** created in 2024 and the involvement of every department. Seriously, getting CSR out of the comms department and into operations is the only way.

According to [Hosteltur](https://www.hosteltur.com/177664_riu-afronta-la-segunda-fase-de-su-estrategia-de-rsc-tras-su-cambio-de-vision.html?utm_source=rss&utm_medium=rss&utm_campaign=riu-afronta-la-segunda-fase-de-su-estrategia-de-rsc-tras-su-cambio-de-vision), the response to the hurricane in Jamaica, helping employees and rebuilding, shows that a local approach works. They invest in **children and biodiversity**, now coordinated from each destination. This ownership model can make a real difference against generic talk. I think it’s a smart move: when every department feels ownership, results show. Let’s see if competitors react.

## Sources

- Hosteltur: https://www.hosteltur.com/177664_riu-afronta-la-segunda-fase-de-su-estrategia-de-rsc-tras-su-cambio-de-vision.html?utm_source=rss&utm_medium=rss&utm_campaign=riu-afronta-la-segunda-fase-de-su-estrategia-de-rsc-tras-su-cambio-de-vision

## Citation

Riu Hotels launches its 2027-2030 sustainability plan. Notitur. 2026-07-25. https://notitur.com/en/digest/riu-sustainability-2027-2030