# Revinate makes the case for the reservation call as a sales channel

Canonical-URL: https://notitur.com/en/digest/revinate-reservation-call-hotel-bookings
Text-Version: https://notitur.com/en/digest/revinate-reservation-call-hotel-bookings.txt
Markdown-Version: https://notitur.com/en/digest/revinate-reservation-call-hotel-bookings.md
Language: en
Published: 2026-09-10T12:16:43.808Z
Modified: 2026-09-10T12:16:43.808Z
Author: Joan Sanz
Topics: Hotel Technology
Summary: A Revinate webinar with Suncadia Resort's Director of Reservations puts the phone call back at the centre of capturing guest data and closing direct bookings.

## Article

The reservation call is back on the table. Revinate has hosted a webinar in which the **Director of Reservations at Suncadia Resort** explains how their team works the phone to capture guest data, build trust and convert enquiries into direct bookings. The session is titled **"The lost art of a reservation call"**, and you can listen to the full thing via [this Hospitality Net link](https://www.hospitalitynet.org/podcast/4134320/the-lost-art-of-a-reservation-call-how-to-build-trust-capture-data-and-close-bookings-a-revinate-webinar).

The thinking behind it is sound. The phone is the one channel where the hotel talks to the guest before they book, with no algorithm in the middle and no commission taking a cut. That is where you can ask about preferences, note the reason for the trip, offer an upgrade and leave the guest profile ready for the CRM. The problem is that plenty of teams treat it as admin: answer, quote a rate and hang up.

My take is that this kind of training matters more than it looks. Work the call well and direct revenue goes up while clean guest data lands in the system, which is where personalisation and upsell actually get decided. The reservation conversation does not compete with the website. It complements it.

## Sources

- Hospitality Net: https://www.hospitalitynet.org/podcast/4134320/the-lost-art-of-a-reservation-call-how-to-build-trust-capture-data-and-close-bookings-a-revinate-webinar

## Citation

Revinate makes the case for the reservation call as a sales channel. Notitur. 2026-09-10. https://notitur.com/en/digest/revinate-reservation-call-hotel-bookings