# PRISM takes stake in Sircle Collection, betting on hotels

Canonical-URL: https://notitur.com/en/digest/prism-sircle-collection-hotel-stake-deal
Text-Version: https://notitur.com/en/digest/prism-sircle-collection-hotel-stake-deal.txt
Markdown-Version: https://notitur.com/en/digest/prism-sircle-collection-hotel-stake-deal.md
Language: en
Published: 2026-09-14T13:46:34.149Z
Modified: 2026-09-14T13:46:34.149Z
Author: Joan Sanz
Topics: Investment & M&A
Summary: Ritesh Agarwal's vehicle buys a significant stake in Liran Wizman's lifestyle group and hands it capital to expand outside Europe.

## Article

**PRISM**, Ritesh Agarwal's investment vehicle, has taken a **significant stake** in **Sircle Collection**. The deal comes through **Sunday PropTech**, the firm backed by PRISM, and according to [Hospitality Net](https://www.hospitalitynet.org/news/4134355/ritesh-agarwals-prism-acquires-significant-stake-in-liran-wizmans-sircle-collection) **Liran Wizman's** lifestyle group, with **16 properties across Europe**, now has capital and infrastructure to push its hotel management platform into new international markets.

The money is not the only interesting part. It is the fact that a mid-sized group with a recognisable brand in cities like Amsterdam, Berlin or Barcelona is bringing in a partner with roots in technology and distribution. That profile fits the current reality of the sector: hotel management has become a business of data and channels, not just rooms.

My optimistic read. For independent hoteliers and small chains, moves like this open a door. They show there are buyers willing to bet on European lifestyle product and bring tech leverage into it. The question I keep asking: will Sunday PropTech respect each property's identity, or will it flatten the offer? That is the challenge. Handle it well, and Sircle comes out stronger while the market gets a more solid player.

## Sources

- Hospitality Net: https://www.hospitalitynet.org/news/4134355/ritesh-agarwals-prism-acquires-significant-stake-in-liran-wizmans-sircle-collection

## Citation

PRISM takes stake in Sircle Collection, betting on hotels. Notitur. 2026-09-14. https://notitur.com/en/digest/prism-sircle-collection-hotel-stake-deal