# North American travelers don't slow down, they spend differently

Canonical-URL: https://notitur.com/en/digest/north-american-travelers-spend-safety-2026
Text-Version: https://notitur.com/en/digest/north-american-travelers-spend-safety-2026.txt
Markdown-Version: https://notitur.com/en/digest/north-american-travelers-spend-safety-2026.md
Language: en
Published: 2026-09-23T09:30:53.034Z
Modified: 2026-09-23T09:30:53.034Z
Author: Joan Sanz
Topics: Tendencias de Viaje
Summary: MMGY 2026: U.S. international spend drops to $11,808 while Canadian spend rises to $8,800, with safety now beating cost as the top barrier.

## Article

The **MMGY 2026** survey, based on **2,518 North American travelers**, drops a number worth reading slowly. U.S. international travel spend falls to **$11,808**, while Canadian spend climbs to **$8,800**. The appetite to travel abroad is still there. What shifts is how and where the money moves.

The top brake is no longer price. It is **safety**, now ranking ahead of cost among the barriers respondents name. That opens room for thinking. A destination perceived as safe can hold higher rates. One dragging messy headlines will need extra commercial effort for the same volume. Revenue and distribution teams have plenty to segment on by origin: the U.S. traveler trimming the ticket is not the same profile as the Canadian one gaining purchasing power.

My read is simple. The appetite is not fading, it is getting pickier about perceived risk. Whoever communicates transparently about safety, logistics and local experience will hold an edge. You can read the full report on [Hospitality Net](https://www.hospitalitynet.org/news/4134521/north-american-appetite-for-international-travel-holds-strong-despite-growing-pressures).

## Sources

- Hospitality Net: https://www.hospitalitynet.org/news/4134521/north-american-appetite-for-international-travel-holds-strong-despite-growing-pressures

## Citation

North American travelers don't slow down, they spend differently. Notitur. 2026-09-23. https://notitur.com/en/digest/north-american-travelers-spend-safety-2026