# Nethits: hotel data exists, it just doesn't reach the team

Canonical-URL: https://notitur.com/en/digest/nethits-hotel-data-real-time
Text-Version: https://notitur.com/en/digest/nethits-hotel-data-real-time.txt
Markdown-Version: https://notitur.com/en/digest/nethits-hotel-data-real-time.md
Language: en
Published: 2026-08-28T07:16:04.904Z
Modified: 2026-08-28T07:16:04.904Z
Author: Joan Sanz
Topics: Hotel Technology
Summary: Matías Celdrán (Nethits) at Bilbao: hotels don't have a data capture problem, they have a data distribution problem. GuextSuite's answer: real-time integration.

## Article

Matías Celdrán, commercial director at [Nethits](https://www.smarttravel.news/matias-celdran-nethits-la-informacion-existe-en-los-hoteles-el-problema-es-que-no-llega-llega-tarde-o-llega-fragmentada/), opened his talk at the Smart Travel News Roadshow Bilbao with a peculiar analogy: the stethoscope. Just as that invention allowed diagnosis without opening the patient, hotel technology should let you listen to the guest and the property without friction.

His diagnosis is simple and blunt. **The information exists in hotels. The problem is that it doesn't arrive, it arrives late, or it arrives fragmented.** So it's not a data capture issue, it's an internal distribution issue. The data is in the PMS, in the OTA app, in the maintenance log, and it never makes it to the front desk agent who needs it at the exact right moment.

Nethits's answer is **GuextSuite**: a platform that connects staff, guests, and data in real time. And keep in mind, today's guest isn't just asking for free wifi. They expect the hotel to know who they are, what they ordered yesterday, and if their room is ready without having to repeat it three times.

As I see it, the challenge is not technological, it's operational. The tools exist, the next step is having the team adopt them without friction. If information flows, the team reacts better and the guest experience improves. And in the hotel business, that shows up directly in the bottom line and in reviews.

## Sources

- Smart Travel News: https://www.smarttravel.news/matias-celdran-nethits-la-informacion-existe-en-los-hoteles-el-problema-es-que-no-llega-llega-tarde-o-llega-fragmentada/

## Citation

Nethits: hotel data exists, it just doesn't reach the team. Notitur. 2026-08-28. https://notitur.com/en/digest/nethits-hotel-data-real-time