# Million Goods blends bar, retail and hi-fi in Brooklyn Canonical-URL: https://notitur.com/en/digest/million-goods-bar-retail-hi-fi-brooklyn Text-Version: https://notitur.com/en/digest/million-goods-bar-retail-hi-fi-brooklyn.txt Markdown-Version: https://notitur.com/en/digest/million-goods-bar-retail-hi-fi-brooklyn.md Language: en Published: 2026-09-26T12:30:42.744Z Modified: 2026-09-26T12:30:42.744Z Author: Joan Sanz Topics: Tendencias & Conceptos Summary: Architect Gjergji Shkurti designs Million Goods' second store in Fort Greene: bar, retail and high fidelity under one roof. The lesson for the travel sector is clear. ## Article Million Goods has just opened its second store in **Fort Greene, Brooklyn**, and it has done so with architect **Gjergji Shkurti** in charge of the design. The space, as [Dezeen](https://www.dezeen.com/2026/09/25/gjergji-shkurti-million-goods-ft-green/?utm_source=rss&, utm_medium=rss&, utm_campaign=gjergji-shkurti-integates-bar-retail-and-hi-fi-at-million-goods-in-brooklyn) reports, is built around **marble, custom millwork and curated furniture** to move customers seamlessly from the bar area to the shop floor. The piece that breaks the street is a **glossy red spiral staircase**, visible through the windows facing DeKalb Street. The project is signed by co-founders **Matt Reyer**, who lives nearby, and **Drew Kaufmann**. Reyer spotted the unit while a design studio still occupied it, and grabbed it for the brand's second location. Bar, retail and high-fidelity equipment all share one room, three businesses that traditional hospitality usually runs separately. I care less about the design and more about the model. Hotels have spent years trying to make the lobby sell something other than the room, and here is a concrete hint: **retail and sound experience work as anchors for dwell time**. If the guest stays, they spend. And if they spend, the average spend per stay rises without touching the rate. Worth watching how they pull it off in Fort Greene. ## Sources - Dezeen: https://www.dezeen.com/2026/09/25/gjergji-shkurti-million-goods-ft-green/?utm_source=rss&utm_medium=rss&utm_campaign=gjergji-shkurti-integrates-bar-retail-and-hi-fi-at-million-goods-in-brooklyn ## Citation Million Goods blends bar, retail and hi-fi in Brooklyn. Notitur. 2026-09-26. https://notitur.com/en/digest/million-goods-bar-retail-hi-fi-brooklyn