# Meliá lands in Mui Ne with its fifth brand in Vietnam

Canonical-URL: https://notitur.com/en/digest/melia-collection-vietnam-mui-ne
Text-Version: https://notitur.com/en/digest/melia-collection-vietnam-mui-ne.txt
Language: en
Published: 2026-07-22T10:31:00.074Z
Modified: 2026-07-22T10:31:00.074Z
Author: Joan Sanz
Topics: Hotels
Summary: The hotel chain adds 156 rooms and 31 luxury villas in Vietnam's new coastal hotspot, with its first Meliá Collection property in the country.

## Article

**Meliá Hotels International** has signed its first hotel under the **Meliá Collection brand in Vietnam**. It's called **Ocaria Retreat Mui Ne**, located in Mui Ne, a former fishing village turned into the country's new tourism hotspot, as [Hosteltur reports](https://www.hosteltur.com/177616_melia-se-posiciona-en-vietnam-con-una-quinta-marca-en-la-nueva-joya-costera-del-pais.html).

The resort adds **156 rooms and 31 luxury villas** to Meliá's Vietnamese portfolio, which already includes **22 operating hotels and six under development**. The company calls the move a "strategic step" in its evolution.

My take: Meliá knows how to read the map. Vietnam is booming as a destination, and Mui Ne, with its golden beaches and iconic Red Dunes, looks set to be the next hotel investment hotspot. Betting there with a collection brand, not the standard flag, is smart: it stakes a claim in the upscale segment before the resort fills up with competitors. The challenge will be air connectivity and training local staff to meet those standards. If they crack that, they've got a gem.

## Sources

- Hosteltur: https://www.hosteltur.com/177616_melia-se-posiciona-en-vietnam-con-una-quinta-marca-en-la-nueva-joya-costera-del-pais.html

## Citation

Meliá lands in Mui Ne with its fifth brand in Vietnam. Notitur. 2026-07-22. https://notitur.com/en/digest/melia-collection-vietnam-mui-ne