# Klook bets on creators who sell the whole trip, not just the viral spot

Canonical-URL: https://notitur.com/en/digest/klook-creators-sell-full-trips
Text-Version: https://notitur.com/en/digest/klook-creators-sell-full-trips.txt
Markdown-Version: https://notitur.com/en/digest/klook-creators-sell-full-trips.md
Language: en
Published: 2026-09-09T04:46:41.106Z
Modified: 2026-09-09T04:46:41.106Z
Author: Joan Sanz
Topics: Travel Technology
Summary: Klook expands its affiliate program: creators no longer just promote the trendy attraction but build the full itinerary. Could this lead us to a new social OTA model?

## Article

Klook wants influencers to stop being the loudspeaker for a single photogenic corner and become sellers of the whole package. According to [Skift](https://skift.com/2026/09/08/klook-bets-creators-can-sell-the-whole-trip-not-just-the-viral-attraction/), the platform is expanding its affiliate program so creators can build and sell complete itineraries: flights, hotels, activities, restaurants. The "Book" button replaces "Link in bio" as the direct conversion tool.

My take: **this is a smart move**. Until now, creators were the perfect channel to make an attraction go viral, but the money stayed with the OTAs that captured the booking. Klook ensures that the creator not only inspires but closes the sale. The challenge is trust: to what extent does an audience that follows a creator for their aesthetic want to be sold a €2,000 trip? The answer will depend on the creator's credibility and how they integrate the offer into their narrative, without it feeling like a sponsored post.

What bothers me is that **the classic affiliate model has already shown its ceiling** with traditional OTAs. If Klook turns creators into travel agents with commission, it will need a reliable tracking system and a proposition that doesn't cannibalize its own inventory. Still, if it manages to make the creator feel part of the journey, not just the viral moment, it will have hit the mark.

[Skift](https://skift.com/2026/09/08/klook-bets-creators-can-sell-the-whole-trip-not-just-the-viral-attraction/) notes that the move seeks to capture demand born on TikTok and Instagram. The question is whether the industry is ready for creators to also handle the problems of a complex trip. Because when something goes wrong, the traveler doesn't blame the influencer, they blame the platform.

## Sources

- Skift: https://skift.com/2026/09/08/klook-bets-creators-can-sell-the-whole-trip-not-just-the-viral-attraction/

## Citation

Klook bets on creators who sell the whole trip, not just the viral spot. Notitur. 2026-09-09. https://notitur.com/en/digest/klook-creators-sell-full-trips