# IHG signs Amelia Dimoldenberg for its new campaign

Canonical-URL: https://notitur.com/en/digest/ihg-amelia-dimoldenberg-campaign-loyalty
Text-Version: https://notitur.com/en/digest/ihg-amelia-dimoldenberg-campaign-loyalty.txt
Markdown-Version: https://notitur.com/en/digest/ihg-amelia-dimoldenberg-campaign-loyalty.md
Language: en
Published: 2026-09-22T08:30:50.399Z
Modified: 2026-09-22T08:30:50.399Z
Author: Joan Sanz
Topics: Marketing Turístico
Summary: IHG Hotels & Resorts partners with the Chicken Shop Date creator for a global campaign featuring a loyalty-exclusive package at three US properties.

## Article

IHG Hotels & Resorts has announced a global partnership with **Amelia Dimoldenberg**, the creator behind Chicken Shop Date, as reported by [Hospitality Net](https://www.hospitalitynet.org/news/4134482/when-the-host-needs-hosting-amelia-dimoldenberg-takes-the-guest-seat-with-ihg-hotels-resorts). The campaign is global and comes with a loyalty-exclusive hotel package available at **three properties in the United States**.

What's interesting here isn't the famous face so much as the format. IHG doesn't stop at an ad with a trendy creator: it turns the content into a bookable experience. That forces marketing, distribution and operations at the properties involved to line up, something not every chain can pull off without it showing.

My take: the move makes sense to strengthen the loyalty programme with a younger audience that struggles to see why collecting points matters. The risk is that it stays a one-off splash rather than a real change in how IHG talks to that guest. If the package works, the chain has a template it can replicate across other brands in the group. If not, it was a nice campaign. Either way, how they measure it is worth watching.

## Sources

- Hospitality Net: https://www.hospitalitynet.org/news/4134482/when-the-host-needs-hosting-amelia-dimoldenberg-takes-the-guest-seat-with-ihg-hotels-resorts

## Citation

IHG signs Amelia Dimoldenberg for its new campaign. Notitur. 2026-09-22. https://notitur.com/en/digest/ihg-amelia-dimoldenberg-campaign-loyalty