# Iberostar saves €45,500 per hotel by digitizing operations

Canonical-URL: https://notitur.com/en/digest/iberostar-james-rita-savings-digitalization
Text-Version: https://notitur.com/en/digest/iberostar-james-rita-savings-digitalization.txt
Markdown-Version: https://notitur.com/en/digest/iberostar-james-rita-savings-digitalization.md
Language: en
Published: 2026-07-04T07:45:59.370Z
Modified: 2026-07-04T07:45:59.370Z
Author: Joan Sanz
Topics: Hotel Technology
Summary: Iberostar rolls out James & Rita platform across 70+ hotels, cuts paper usage by 80% and boosts OTA ratings from 8.6 to 9.3.

## Article

Iberostar Hotels & Resorts has taken a solid step toward operational efficiency by deploying the **James & Rita** digital platform across more than **70 hotels**. According to [SmartTravel.news](https://www.smarttravel.news/iberostar-confia-en-james-rita-para-digitalizar-su-operativa-y-elevar-la-experiencia-del-huesped/?utm_source=rss&utm_medium=rss&utm_campaign=iberostar-confia-en-james-rita-para-digitalizar-su-operativa-y-elevar-la-experiencia-del-huesped), the results are striking: an **80% reduction in paper use**, saving **€37,500 per hotel per year** in direct consumption plus another **€80,000** in housekeeping tasks. Combined, total savings exceed **€45,500 annually per property**.

Digitization does not just cut costs. Staff productivity rose **25%** and **70% of employees** now work with mobile devices, streamlining communication between housekeeping and front desk. The impact on online reputation was immediate: the average **OTA** rating jumped from **8.6 to 9.3**. In an industry where every tenth of a point matters, Iberostar shows that investing in operational tech pays off both in savings and guest experience.

## Sources

- SmartTravel.news: https://www.smarttravel.news/iberostar-confia-en-james-rita-para-digitalizar-su-operativa-y-elevar-la-experiencia-del-huesped/?utm_source=rss&utm_medium=rss&utm_campaign=iberostar-confia-en-james-rita-para-digitalizar-su-operativa-y-elevar-la-experiencia-del-huesped

## Citation

Iberostar saves €45,500 per hotel by digitizing operations. Notitur. 2026-07-04. https://notitur.com/en/digest/iberostar-james-rita-savings-digitalization