# Hotel guests want more than a bed: complete experiences rule summer

Canonical-URL: https://notitur.com/en/digest/hotel-guests-want-more-than-a-bed-complete-experiences-rule-summer
Text-Version: https://notitur.com/en/digest/hotel-guests-want-more-than-a-bed-complete-experiences-rule-summer.txt
Markdown-Version: https://notitur.com/en/digest/hotel-guests-want-more-than-a-bed-complete-experiences-rule-summer.md
Language: en
Published: 2026-06-30T09:31:16.933Z
Modified: 2026-07-01T22:33:24.430Z
Author: Joan Sanz
Topics: Hotels
Summary: Eurostars Hotel Company launched Hotel Tester and collected nearly 200 customer proposals. The result: the ideal hotel is a hub for wellness, live music and local connection. Rooftops become the new lobby.

## Article

**Eurostars Hotel Company** has done it again. Its **Hotel Tester** initiative gathered nearly **200 proposals** from customers, and the conclusion is clear: guests no longer settle for a nice room. They want a complete experience, and the hotel that doesn't get it will be left behind. According to the [survey published by Smart Travel News](https://www.smarttravel.news/los-huespedes-quieren-mucho-mas-que-una-habitacion-musica-en-directo-bienestar-y-experiencias-locales-marcan-el-hotel-ideal-del-verano/?utm_source=rss&utm_medium=rss&utm_campaign=los-huespedes-quieren-mucho-mas-que-una-habitacion-musica-en-directo-bienestar-y-experiencias-locales-marcan-el-hotel-ideal-del-verano), the requests focus on:

- Activities on **rooftops and terraces**: live concerts, sunset yoga sessions.
- **Wellness** as a pillar: from spas to sleep rituals.
- **Themed gastronomy** that tells a story.
- **Connection with the local community**: leaving the hotel to feel the neighborhood.

Rooftops have become the new lobby: a meeting point, a leisure hub and a differentiation tool. Personally, I think it's a smart move. We have been preaching for years that a hotel must be a destination in itself, not just a container for beds. That a chain like Eurostars listens directly to 200 customers and publishes the results is a lesson for the entire industry. When will we see more chains doing the same? Next summer, if you do not have a rooftop with live music, you won't exist.

## Sources

- Smart Travel News: https://www.smarttravel.news/los-huespedes-quieren-mucho-mas-que-una-habitacion-musica-en-directo-bienestar-y-experiencias-locales-marcan-el-hotel-ideal-del-verano/?utm_source=rss&utm_medium=rss&utm_campaign=los-huespedes-quieren-mucho-mas-que-una-habitacion-musica-en-directo-bienestar-y-experiencias-locales-marcan-el-hotel-ideal-del-verano

## Citation

Hotel guests want more than a bed: complete experiences rule summer. Notitur. 2026-06-30. https://notitur.com/en/digest/hotel-guests-want-more-than-a-bed-complete-experiences-rule-summer