# Dakota Smith leaves Hopper and its B2B arm loses its anchor

Canonical-URL: https://notitur.com/en/digest/hopper-cofounder-exits-b2b-unit
Text-Version: https://notitur.com/en/digest/hopper-cofounder-exits-b2b-unit.txt
Markdown-Version: https://notitur.com/en/digest/hopper-cofounder-exits-b2b-unit.md
Language: en
Published: 2026-10-03T04:31:19.927Z
Modified: 2026-10-03T04:31:19.927Z
Author: Joan Sanz
Topics: OTAs
Summary: Hopper co-founder and B2B boss Dakota Smith has left the company, according to Skift. My take: the tech they sell to airlines is no longer a side bet, it is the business.

## Article

Hopper is losing one of its most recognisable figures. **Dakota Smith**, co-founder of the company and head of its B2B division, has left the business, [according to Skift](https://skift.com/2026/10/02/hoppers-co-founder-and-b2b-boss-left-the-company/). The source quoted by the outlet makes the sting clear: Smith had a lot of credibility in the B2B space, which happens to be Hopper's most important division.

That is no small thing. Hopper stopped being just that OTA playing with price prediction and fare freezes a while ago. It became a supplier selling that tech to airlines and agencies. The B2B arm is where the big, recurring contracts live, not direct consumer sales. Losing the person who led it and knew it from the inside raises an awkward question for the sector: how much of that edge rests on people and how much on the product?

My read is straightforward. In travel-tech, the fintech layer (fare financing, insurance, smart upsell) is now **more profitable than pure distribution**, and Hopper is ahead there. If the company consolidates that business with a new team, the message to airlines and agencies is that the tech outlasts any single name. For professionals buying these solutions, the door that opens is better negotiating ground: when a supplier loses its public face, it is a good time to revisit terms and look at alternatives. I would not write Hopper off, but I would watch its B2B roadmap closely over the next few quarters.

## Sources

- Skift: https://skift.com/2026/10/02/hoppers-co-founder-and-b2b-boss-left-the-company/

## Citation

Dakota Smith leaves Hopper and its B2B arm loses its anchor. Notitur. 2026-10-03. https://notitur.com/en/digest/hopper-cofounder-exits-b2b-unit