# hihotels touts 97% retention and doubles down on franchisee support Canonical-URL: https://notitur.com/en/digest/hihotels-franchise-retention-economy Text-Version: https://notitur.com/en/digest/hihotels-franchise-retention-economy.txt Markdown-Version: https://notitur.com/en/digest/hihotels-franchise-retention-economy.md Language: en Published: 2026-10-10T10:46:32.757Z Modified: 2026-10-10T10:46:32.757Z Author: Joan Sanz Topics: Hotels Summary: The economy chain holds regional conferences in New Jersey and Texas with a clear message: owner support and 97% retention. ## Article **hihotels** has brought its franchisees together in two regional gatherings, in Edison (New Jersey) and Spring (Texas), under the banner **"Moving Up the Leaderboard"**. The conversation centered on how to lift revenue and guest satisfaction across its five economy brands, with an open session between owners and leadership, the so-called "On the Fairway," where owners put on the table what works and what does not. [Today's Hotelier](https://todayshotelier.com/2026/10/hihotels-regional-conferences/?utm_source=rss&, utm_medium=rss&, utm_campaign=hihotels-regional-conferences-focus-on-franchise-insights-strong-support-programs-and-long-term-brand-loyalty) has the details. The number the company puts front and center is a **97% retention rate** among franchisees, with nearly **20% of owners having spent more than 30 years** inside the system. The programs underwriting that figure are sales training, cost control, and an owner-to-owner referral scheme. My read: in economy, where price wars bite and brands fight over the same road-tripper, retention is the best gauge of whether a franchisor delivers real value. A 97% rate does not come from a pretty manual. The useful piece for the industry here is the format: taking leadership to the franchisee's own turf and sitting down to listen. If your brand is not doing this, start asking why. ## Sources - Today's Hotelier: https://todayshotelier.com/2026/10/hihotels-regional-conferences/?utm_source=rss&utm_medium=rss&utm_campaign=hihotels-regional-conferences-focus-on-franchise-insights-strong-support-programs-and-long-term-brand-loyalty ## Citation hihotels touts 97% retention and doubles down on franchisee support. Notitur. 2026-10-10. https://notitur.com/en/digest/hihotels-franchise-retention-economy