# Gaiarooms moves into Food & Beverage with own brands

Canonical-URL: https://notitur.com/en/digest/gaiarooms-food-beverage-digital-accommodation
Text-Version: https://notitur.com/en/digest/gaiarooms-food-beverage-digital-accommodation.txt
Markdown-Version: https://notitur.com/en/digest/gaiarooms-food-beverage-digital-accommodation.md
Language: en
Published: 2026-07-15T18:15:55.371Z
Modified: 2026-07-15T18:20:17.456Z
Author: Joan Sanz
Topics: Hotel Technology
Summary: Gaiarooms, the Spanish digital accommodation specialist, is launching its own F&B division with two proprietary brands. My take: distribution models are getting smarter beyond the room.

## Article

Spanish digital accommodation specialist **Gaiarooms** is diving into **Food & Beverage**. According to [Hosteltur](https://www.hosteltur.com/177495_gaiarooms-anade-nueva-linea-de-fb-a-su-oferta-de-alojamiento-digitalizado.html?utm_source=rss&utm_medium=rss&utm_campaign=gaiarooms-anade-nueva-linea-de-fandb-a-su-oferta-de-alojamiento-digitalizado), the company has created a new F&B line built around two proprietary brands: **Casa...** The full name hasn't been disclosed yet, but the move is clear.

**My take:** this isn't a whim. Gaiarooms knows that digital accommodation can't rely solely on a bed and a keyless check-in. If you want to own the full guest experience, you need a glass of wine or breakfast in the mix. Do it with your own brand and you keep the whole margin.

The clever bit: they're doing it through digitalization. They aren't opening traditional restaurants, they integrate the F&B offering into their management platform. That means **revenue management** no longer stops at the room door. It follows every euro the traveler spends inside the building. Let's see if other alternative accommodation players copy the move.

## Sources

- Hosteltur: https://www.hosteltur.com/177495_gaiarooms-anade-nueva-linea-de-fb-a-su-oferta-de-alojamiento-digitalizado.html?utm_source=rss&utm_medium=rss&utm_campaign=gaiarooms-anade-nueva-linea-de-fandb-a-su-oferta-de-alojamiento-digitalizado

## Citation

Gaiarooms moves into Food & Beverage with own brands. Notitur. 2026-07-15. https://notitur.com/en/digest/gaiarooms-food-beverage-digital-accommodation