# Families now make up 27.8% of tourism in Spain

Canonical-URL: https://notitur.com/en/digest/families-tourism-spain-spending-2025
Text-Version: https://notitur.com/en/digest/families-tourism-spain-spending-2025.txt
Markdown-Version: https://notitur.com/en/digest/families-tourism-spain-spending-2025.md
Language: en
Published: 2026-07-08T18:46:21.665Z
Modified: 2026-07-08T18:46:21.665Z
Author: Joan Sanz
Topics: Revenue & Distribution
Summary: In 2025, families account for 27.8% of tourism in Spain, with 26.9 million travelers and spending 35.676 billion euros.

## Article

Families are no longer just a niche: they are **27.8% of tourism in Spain** in 2025. Some **26.9 million family travelers** arrived, spending **35.676 billion euros**, according to [Hosteltur](https://www.hosteltur.com/177369_hacia-donde-evoluciona-el-turismo-familiar-y-por-que-gastara-mas-este-ano.html?utm_source=rss&utm_medium=rss&utm_campaign=hacia-donde-evoluciona-el-turismo-familiar-y-por-que-gastara-mas-este-ano). That is 26.5% of total national spending. And the trend is clear: **55% of families plan to increase their vacation budget in 2026**, by an average of 5%, especially on accommodation and food.

If you work in a hotel, OTA or destination, these numbers should make you rethink your strategy. **89.1% of families traveled in 2025**, taking an average of three domestic trips and 1.3 international ones. Family trips during summer and Easter last seven days, meaning longer stays and higher spending per person.

My take: family tourism is the quiet engine that many hotels and destinations still treat as a seasonal segment. These figures show it is not seasonal, it is structural. It is no longer enough to add an extra crib. **You need to design product, pricing and distribution for a family that travels more often, spends more and books ahead.** Miss this, and you are out.

## Sources

- Hosteltur: https://www.hosteltur.com/177369_hacia-donde-evoluciona-el-turismo-familiar-y-por-que-gastara-mas-este-ano.html?utm_source=rss&utm_medium=rss&utm_campaign=hacia-donde-evoluciona-el-turismo-familiar-y-por-que-gastara-mas-este-ano

## Citation

Families now make up 27.8% of tourism in Spain. Notitur. 2026-07-08. https://notitur.com/en/digest/families-tourism-spain-spending-2025