# ‘Coolcation’: escaping the summer heat is the new travel trend

Canonical-URL: https://notitur.com/en/digest/coolcation-summer-heat-trend
Text-Version: https://notitur.com/en/digest/coolcation-summer-heat-trend.txt
Markdown-Version: https://notitur.com/en/digest/coolcation-summer-heat-trend.md
Language: en
Published: 2026-07-09T18:16:13.282Z
Modified: 2026-07-09T18:16:13.282Z
Author: Joan Sanz
Topics: Revenue & Distribution
Summary: The concept of traveling to cool destinations in midsummer, dubbed coolcation, is gaining traction among tourists fleeing heatwaves in Europe and the US.

## Article

The heatwave keeps pounding Europe and the United States, and tourists are shifting gears. The term **‘coolcation’** captures the idea of swapping the Mediterranean for cooler spots in summer, as reported by [Hosteltur](https://www.hosteltur.com/177394_coolcation-la-nueva-tendencia-de-viajes-en-verano-para-escapar-del-calor.html?utm_source=rss&utm_medium=rss&utm_campaign=coolcation-la-nueva-tendencia-de-viajes-en-verano-para-escapar-del-calor).

It is no longer just about beach and cocktails. Travelers want to **beat extreme heat** and are choosing destinations like Northern Europe, the Alps, or mountain areas with mild temperatures. This is reshaping demand during peak season.:
- **New star destinations**: Norway, Iceland, Scotland, and northern Spain are gaining market share.
- **Airlines and hotels** are adjusting routes and promotions to these cooler climates.
- OTAs already report increased searches for **fresh summer getaways** in July and August.

The phenomenon is no passing fad. Recurring heatwaves are turning **coolcation into a steady travel strategy**. Anyone who has not added it to their offer portfolio should do it fast: the customer has already decided. [Read the full analysis here](https://www.hosteltur.com/177394_coolcation-la-nueva-tendencia-de-viajes-en-verano-para-escapar-del-calor.html?utm_source=rss&utm_medium=rss&utm_campaign=coolcation-la-nueva-tendencia-de-viajes-en-verano-para-escapar-del-calor).

## Sources

- Hosteltur: https://www.hosteltur.com/177394_coolcation-la-nueva-tendencia-de-viajes-en-verano-para-escapar-del-calor.html?utm_source=rss&utm_medium=rss&utm_campaign=coolcation-la-nueva-tendencia-de-viajes-en-verano-para-escapar-del-calor

## Citation

‘Coolcation’: escaping the summer heat is the new travel trend. Notitur. 2026-07-09. https://notitur.com/en/digest/coolcation-summer-heat-trend