# Civitatis Pro: 32% of its business is now B2B and they launch a platform for partners

Canonical-URL: https://notitur.com/en/digest/civitatis-pro-32-of-its-business-is-now-b2b-and-they-launch-a-platform-for-partn
Text-Version: https://notitur.com/en/digest/civitatis-pro-32-of-its-business-is-now-b2b-and-they-launch-a-platform-for-partn.txt
Markdown-Version: https://notitur.com/en/digest/civitatis-pro-32-of-its-business-is-now-b2b-and-they-launch-a-platform-for-partn.md
Language: en
Published: 2026-06-30T14:01:16.061Z
Modified: 2026-07-01T22:33:08.948Z
Author: Joan Sanz
Topics: OTAs
Summary: Civitatis launches Civitatis Pro, a dedicated B2B platform that already accounts for 32% of its business with 60,000 partners. If you are not selling experiences through them, maybe you should reconsider.

## Article

Civitatis stopped being just a direct-to-consumer OTA. In Madrid they launched **Civitatis Pro**, their new B2B platform that already accounts for **32% of the business** with nearly **60,000 partners**, half of them in Latin America. And check the pace: growing at **32% annually**, as explained by Verónica de Íscar. [According to Hosteltur](https://www.hosteltur.com/177236_civitatis-refuerza-su-canal-b2b-con-una-plataforma-especializada-para-profesionales.html?utm_source=rss&utm_medium=rss&utm_campaign=civitatis-refuerza-su-canal-b2b-con-una-plataforma-especializada-para-profesionales), in their last fiscal year they managed **3 million experiences** out of a total of 37 million.

The interesting part is not the volume, it is the strategic bet. Instead of fighting for direct traffic with Google, **Civitatis builds a professional ecosystem with a unified panel and tech upgrades**. For agencies, tour operators and OTAs reselling activities, this means less friction and a more integrable catalog. The B2B channel in experiences is still underused compared to accommodation or flights. **If you sell travel and do not have Civitatis in your supplier portfolio, you might be missing out on 32% growth that does not chase your customer: it lands them right on your desk.**

## Sources

- Hosteltur: https://www.hosteltur.com/177236_civitatis-refuerza-su-canal-b2b-con-una-plataforma-especializada-para-profesionales.html?utm_source=rss&utm_medium=rss&utm_campaign=civitatis-refuerza-su-canal-b2b-con-una-plataforma-especializada-para-profesionales

## Citation

Civitatis Pro: 32% of its business is now B2B and they launch a platform for partners. Notitur. 2026-06-30. https://notitur.com/en/digest/civitatis-pro-32-of-its-business-is-now-b2b-and-they-launch-a-platform-for-partn