# Civitatis targets B2B corporate travel

Canonical-URL: https://notitur.com/en/digest/civitatis-b2b-corporate-travel
Text-Version: https://notitur.com/en/digest/civitatis-b2b-corporate-travel.txt
Markdown-Version: https://notitur.com/en/digest/civitatis-b2b-corporate-travel.md
Language: en
Published: 2026-07-27T08:16:33.184Z
Modified: 2026-07-27T08:16:33.184Z
Author: Joan Sanz
Topics: OTAs
Summary: Civitatis, under new CEO, explores the B2B corporate travel segment. A smart move with a lot of potential.

## Article

According to [Hosteltur](https://www.hosteltur.com/177567_civitais-explora-vias-para-irrumpir-en-el-negocio-b2b-de-los-viajes-corporativos.html), **Civitatis** is exploring ways to break into the B2B corporate travel business. Its CEO, **Andrés Spitzer**, just six months into the role since January, is already setting a new direction.

In my view, this is a smart play. Civitatis has a huge catalog of tours and activities that companies could offer to employees on business trips. That's a differentiator vs. generic OTAs. But corporate travel isn't just about experiences, it needs integration with expense management and travel policies. **If they nail that**, they could carve out a nice niche in a segment dominated by traditional agencies.

Spitzer made it clear in the interview that they are in a transformation phase driven by AI. Execution is the real challenge, but the direction feels right.

## Sources

- Hosteltur: https://www.hosteltur.com/177567_civitais-explora-vias-para-irrumpir-en-el-negocio-b2b-de-los-viajes-corporativos.html

## Citation

Civitatis targets B2B corporate travel. Notitur. 2026-07-27. https://notitur.com/en/digest/civitatis-b2b-corporate-travel