# Castilla Termal opens its sixth hotel: Palacio de Avellaneda

Canonical-URL: https://notitur.com/en/digest/castilla-termal-palacio-avellaneda
Text-Version: https://notitur.com/en/digest/castilla-termal-palacio-avellaneda.txt
Markdown-Version: https://notitur.com/en/digest/castilla-termal-palacio-avellaneda.md
Language: en
Published: 2026-08-12T15:31:12.306Z
Modified: 2026-08-12T15:31:12.306Z
Author: Joan Sanz
Topics: Hotels
Summary: The chain brings a 16th-century Renaissance palace back to life as its sixth property. My take: heritage assets are a goldmine for inland tourism.

## Article

**Castilla Termal** keeps growing and has just opened its sixth hotel: the **Palacio de Avellaneda**, a 16th-century gem built by the Zúñiga y Avellaneda family and one of the most representative Renaissance buildings in Castilla y León, as [Hosteltur reports](https://www.hosteltur.com/178034_castilla-termal-abre-su-sexto-hotel-el-historico-palacio-de-avellaneda.html?utm_source=rss&utm_medium=rss&utm_campaign=castilla-termal-abre-su-sexto-hotel-el-historico-palacio-de-avellaneda).

Behind the news there's a strategy I like: instead of building from scratch, the brand is **revaluing heritage**. Turning a palace into a hotel is more complex than putting up a new building, but the result sets the product apart in a market full of cookie-cutter hotels. And for the destination, a property like this moves the needle for inland tourism, which looks for experiences with history, not just a bed and breakfast.

- Sixth hotel for the chain.
- 16th-century Renaissance style.
- Castilla y León, an inland destination.

My take: heritage hotels have a long run ahead. Those who can combine conservation, modern comfort and a brand with identity will keep winning.

## Sources

- Hosteltur: https://www.hosteltur.com/178034_castilla-termal-abre-su-sexto-hotel-el-historico-palacio-de-avellaneda.html?utm_source=rss&utm_medium=rss&utm_campaign=castilla-termal-abre-su-sexto-hotel-el-historico-palacio-de-avellaneda

## Citation

Castilla Termal opens its sixth hotel: Palacio de Avellaneda. Notitur. 2026-08-12. https://notitur.com/en/digest/castilla-termal-palacio-avellaneda