# Canaves Collection bets on boutique luxury in Santorini

Canonical-URL: https://notitur.com/en/digest/canaves-collection-boutique-luxury-santorini
Text-Version: https://notitur.com/en/digest/canaves-collection-boutique-luxury-santorini.txt
Markdown-Version: https://notitur.com/en/digest/canaves-collection-boutique-luxury-santorini.md
Language: en
Published: 2026-10-12T07:16:35.388Z
Modified: 2026-10-12T07:16:35.388Z
Author: Joan Sanz
Topics: Hotels
Summary: Markos Chaidemenos tells Hospitality Net why the group keeps its scale small and its design restrained to avoid wrecking the island.

## Article

Markos Chaidemenos has been running **Canaves Collection** for years, a family group with several boutique hotels in Santorini, and in an interview published by [Hospitality Net](https://www.hospitalitynet.org/opinion/4134662/the-everlasting-appeal-of-santorini-with-markos-chaidemenos-of-canaves-collection) he argues that his competitive edge is not about growing, quite the opposite.

According to Chaidemenos, three levers hold the model up:

- **Family ownership**, which allows long-horizon decisions instead of chasing the quarter.
- **Boutique scale**, with small properties that can actually be looked after.
- **Design restraint**, so as not to cannibalise the landscape that sells the island.

My read: in a destination where overtourism is the number one complaint from any premium traveller, an operator that sets limits for itself has more runway than one that just keeps adding rooms. Saying it is easy. Giving up room 41 when summer is full is where you find out if the brand is coherent or just posturing.

## Sources

- Hospitality Net: https://www.hospitalitynet.org/opinion/4134662/the-everlasting-appeal-of-santorini-with-markos-chaidemenos-of-canaves-collection

## Citation

Canaves Collection bets on boutique luxury in Santorini. Notitur. 2026-10-12. https://notitur.com/en/digest/canaves-collection-boutique-luxury-santorini