# Benidorm to host the Spanish Hotel Congress in 2027

Canonical-URL: https://notitur.com/en/digest/benidorm-hotel-congress-2027
Text-Version: https://notitur.com/en/digest/benidorm-hotel-congress-2027.txt
Language: en
Published: 2026-07-22T16:46:03.380Z
Modified: 2026-07-22T16:46:03.380Z
Author: Joan Sanz
Topics: Hotels
Summary: Benidorm, with its 70,000 hotel beds, will host the 2027 Spanish Hotel Congress. The event will bring together professionals to discuss quality, sustainability and competitiveness. Exceltur has already highlighted the first urban sun-and-beach destination in Spain as a success story.

## Article

The **Spanish Hotel Congress** has confirmed its venue and dates for **2027**: **Benidorm**. The city, boasting more than **70,000 hotel beds** and historically high occupancy, becomes the first urban sun-and-beach destination to host the event, according to [Hosteltur](https://www.hosteltur.com/177614_el-congreso-de-hoteleros-espanoles-de-2027-ya-tiene-fechas-y-sede.html?utm_source=rss&utm_medium=rss&utm_campaign=el-congreso-de-hoteleros-espanoles-de-2027-ya-tiene-fechas-y-sede).

The program will include talks and debates on **quality**, **sustainability** and **competitiveness**, three pillars that, in my view, are the real thermometer for the industry. That **Exceltur** is putting Benidorm under the microscope to analyze hotel business evolution is no coincidence: this is a model that works, with density and occupancy many capital cities would envy.

My take? This choice is not just symbolic. It's a vote of confidence for beach hospitality as a trend lab. If you can maintain occupancy and profitability in a massive, seasonal destination, you have lessons to export. I hope the congress serves to debate without complexes how to scale quality without losing volume.

## Sources

- Hosteltur: https://www.hosteltur.com/177614_el-congreso-de-hoteleros-espanoles-de-2027-ya-tiene-fechas-y-sede.html?utm_source=rss&utm_medium=rss&utm_campaign=el-congreso-de-hoteleros-espanoles-de-2027-ya-tiene-fechas-y-sede

## Citation

Benidorm to host the Spanish Hotel Congress in 2027. Notitur. 2026-07-22. https://notitur.com/en/digest/benidorm-hotel-congress-2027