# Ávoris goes after Imserso pensioners with social media campaign

Canonical-URL: https://notitur.com/en/digest/avoris-captures-imserso-pensioners-social-media
Text-Version: https://notitur.com/en/digest/avoris-captures-imserso-pensioners-social-media.txt
Markdown-Version: https://notitur.com/en/digest/avoris-captures-imserso-pensioners-social-media.md
Language: en
Published: 2026-07-05T08:01:20.398Z
Modified: 2026-07-05T08:01:20.398Z
Author: Joan Sanz
Topics: Travel
Summary: Turismo Social (Ávoris) has launched a social media campaign to attract new Imserso travelers, with sales starting in September 2026.

## Article

**Ávoris** is stepping on the gas to fill its Imserso seats. The group's Turismo Social division has launched a **social media campaign** to attract new pensioners for the 2026-2027 season, with sales starting in **September 2026**, as reported by [Preferente](https://www.preferente.com/rss1/avoris-intensifica-la-busqueda-de-viajeros-para-el-imserso-350625.html).

The company, which controls **two of the program's lots**, is trying to get ahead of demand and leave no seat unsold. In a market where social tourism has become a **strategic pillar**, this move smells like pressure: traditional agencies are losing ground to direct digital capture.

The play is clear: if you want to fill hotels in low season, you have to go find the traveler where they are. And pensioners are increasingly on Instagram and Facebook. Will Ávoris become the **Amazon of Imserso**? Time will tell.

## Sources

- Preferente: https://www.preferente.com/rss1/avoris-intensifica-la-busqueda-de-viajeros-para-el-imserso-350625.html

## Citation

Ávoris goes after Imserso pensioners with social media campaign. Notitur. 2026-07-05. https://notitur.com/en/digest/avoris-captures-imserso-pensioners-social-media