# Aromar Hotels picks Cloudbeds to modernize its tech stack

Canonical-URL: https://notitur.com/en/digest/aromar-hotels-cloudbeds-modernization
Text-Version: https://notitur.com/en/digest/aromar-hotels-cloudbeds-modernization.txt
Markdown-Version: https://notitur.com/en/digest/aromar-hotels-cloudbeds-modernization.md
Language: en
Published: 2026-09-04T05:31:23.988Z
Modified: 2026-09-04T05:31:23.988Z
Author: Joan Sanz
Topics: Hotel Technology
Summary: Aromar Hotels & Restaurants selects Cloudbeds as its management system for the next growth phase. What this means for hotel tech and why legacy PMS is losing ground.

## Article

**Aromar Hotels & Restaurants** has made a decision that says a lot about the direction of hotel management: they're moving to **Cloudbeds** as their core technology platform. According to [eHotelier](https://insights.ehotelier.com/suppliers/2026/09/04/aromar-hotels-restaurants-selects-cloudbeds-for-next-phase-of-growth-and-modernization/), the chain is looking for a system that lets them grow without dragging along outdated infrastructure.

Cloudbeds isn't just another PMS. It's built for ambitious hoteliers who want everything in one place: bookings, front desk, distribution channels, and guest data. For Aromar, which also runs restaurants, integration matters. It removes friction between departments and gives a single source of truth.

My take: more mid-sized chains are getting tired of rigid systems that require add-on modules for every little thing. Moving to the cloud isn't free, but staying on a system that doesn't scale has a cost too, only quieter. [The announcement](https://insights.ehotelier.com/suppliers/2026/09/04/aromar-hotels-restaurants-selects-cloudbeds-for-next-phase-of-growth-and-modernization/) doesn't share figures or timeline, but the direction is clear: modernize or fall behind.

If your PMS holds you back more than it helps, maybe it's time to look around.

## Sources

- eHotelier: https://insights.ehotelier.com/suppliers/2026/09/04/aromar-hotels-restaurants-selects-cloudbeds-for-next-phase-of-growth-and-modernization/

## Citation

Aromar Hotels picks Cloudbeds to modernize its tech stack. Notitur. 2026-09-04. https://notitur.com/en/digest/aromar-hotels-cloudbeds-modernization