# Scale? No thanks, boutique hotels rebel against growth

Canonical-URL: https://notitur.com/en/digest/anti-scale-boutique-namron-hospitality
Text-Version: https://notitur.com/en/digest/anti-scale-boutique-namron-hospitality.txt
Markdown-Version: https://notitur.com/en/digest/anti-scale-boutique-namron-hospitality.md
Language: en
Published: 2026-09-07T04:46:57.605Z
Modified: 2026-09-07T04:46:57.605Z
Author: Joan Sanz
Topics: Hotels
Summary: Yves Naman of Namron Hospitality asks the uncomfortable question: what if growth wasn't the goal? In an industry obsessed with scaling, his bet is radical selection.

## Article

How do you plan to scale? That's the question every VC and private equity partner throws at founders, and the one Yves Naman of Namron Hospitality is tired of answering. In an industry that measures success by number of keys and conquered markets, his reply borders on heresy: don't scale, or at least do it on your own terms. [Speaking with eHotelier Insights](https://insights.ehotelier.com/insights/2026/09/07/the-anti-scale-boutique-revolution-with-yves-naman-of-namron-hospitality/), Naman defends what he calls the anti-scale boutique revolution: hotels that grow through selection, not inertia.

## Sources

- eHotelier Insights: https://insights.ehotelier.com/insights/2026/09/07/the-anti-scale-boutique-revolution-with-yves-naman-of-namron-hospitality/

## Citation

Scale? No thanks, boutique hotels rebel against growth. Notitur. 2026-09-07. https://notitur.com/en/digest/anti-scale-boutique-namron-hospitality