# Airbnb Names Pepijn Rijvers as New CBO

Canonical-URL: https://notitur.com/en/digest/airbnb-names-pepijn-rijvers-cbo
Text-Version: https://notitur.com/en/digest/airbnb-names-pepijn-rijvers-cbo.txt
Markdown-Version: https://notitur.com/en/digest/airbnb-names-pepijn-rijvers-cbo.md
Language: en
Published: 2026-09-01T16:16:44.876Z
Modified: 2026-09-01T20:56:31.299Z
Author: Joan Sanz
Topics: OTAs
Summary: Pepijn Rijvers, former Booking.com executive, joins Airbnb to boost its boutique hotel business.

## Article

Airbnb has appointed **Pepijn Rijvers**, former head of **Booking.com** and president of **Viator**, as its new Chief Business Officer. This move responds to the company’s need to enhance its boutique hotel business, where competition and growth are critical. With his extensive experience in marketing and activity management, Rijvers brings a profile that could be pivotal for Airbnb's operations in this sector.

The challenge Airbnb faces is significant. The company needs to effectively connect product and customer, maximizing guest experience and property owner profitability. Rijvers' addition could be a savvy move, as his background in Booking.com and Viator suggests he knows how to attract travelers and optimize operations. In my opinion, this strategy could open new doors and represent a major opportunity for Airbnb to solidify its position in an increasingly competitive market.

## Sources

- Skift: https://skift.com/2026/09/01/airbnb-names-ex-booking-com-hotel-boss-and-viator-president-as-chief-business-officer/

## Citation

Airbnb Names Pepijn Rijvers as New CBO. Notitur. 2026-09-01. https://notitur.com/en/digest/airbnb-names-pepijn-rijvers-cbo