# Agentic AI will transform travel, but trust is the real ticket

Canonical-URL: https://notitur.com/en/digest/agentic-ai-trust-governance-travel
Text-Version: https://notitur.com/en/digest/agentic-ai-trust-governance-travel.txt
Markdown-Version: https://notitur.com/en/digest/agentic-ai-trust-governance-travel.md
Language: en
Published: 2026-07-08T07:30:51.605Z
Modified: 2026-07-08T07:30:51.605Z
Author: Joan Sanz
Topics: Artificial Intelligence
Summary: Over 60% of travel companies now use AI agents. Trainline and Anthropic warn that governance is the real challenge.

## Article

At the **TravelTech Show 2026** in London, **agentic AI** moved from promise to operational reality. Mike Hyde (Trainline) and Harry Herbert (Anthropic) agreed that **over 60% of travel companies already embed AI agents** into their workflows. But Hyde cut to the chase: the real bottleneck isn't tech, it's **governance**. Without clear rules, these agents may erode trust faster than they boost efficiency.

- **Trainline** already runs AI internally, while **eDreams ODIGEO** is partnering with **Visa** to let agents book flights autonomously. Yet Herbert reminded us that traveler trust is the most fragile asset: one autonomous agent's mistake can wreck years of reputation.

From where I stand, the industry is rushing to integrate AI without first designing proper governance. **OTAs** and **airlines** that don't put trust at the core of their AI strategy will crash hard. The tech works, but travelers don't forgive failure.

Full story at [SmartTravel.News](https://www.smarttravel.news/anthropic-y-trainline-la-ia-agentica-promete-revolucionar-los-viajes-pero-el-verdadero-reto-sigue-siendo-la-confianza/?utm_source=rss&utm_medium=rss&utm_campaign=anthropic-y-trainline-la-ia-agentica-promete-revolucionar-los-viajes-pero-el-verdadero-reto-sigue-siendo-la-confianza).

## Sources

- smarttravel.news: https://www.smarttravel.news/anthropic-y-trainline-la-ia-agentica-promete-revolucionar-los-viajes-pero-el-verdadero-reto-sigue-siendo-la-confianza/?utm_source=rss&utm_medium=rss&utm_campaign=anthropic-y-trainline-la-ia-agentica-promete-revolucionar-los-viajes-pero-el-verdadero-reto-sigue-siendo-la-confianza

## Citation

Agentic AI will transform travel, but trust is the real ticket. Notitur. 2026-07-08. https://notitur.com/en/digest/agentic-ai-trust-governance-travel