# Spanish hotels: ADR up 4.9% and RevPAR up 5.6% in first half

Canonical-URL: https://notitur.com/en/digest/adr-revpar-spain-hotels-2026
Text-Version: https://notitur.com/en/digest/adr-revpar-spain-hotels-2026.txt
Markdown-Version: https://notitur.com/en/digest/adr-revpar-spain-hotels-2026.md
Language: en
Published: 2026-07-28T07:18:12.086Z
Modified: 2026-07-28T07:18:12.086Z
Author: Joan Sanz
Topics: Hotels
Summary: Spanish hotels closed H1 2026 with ADR of €163.4 (+4.9%) and RevPAR of €121.2 (+5.6%). Barcelona beats Madrid. See the full analysis.

## Article

Spanish hotels started 2026 on the right foot. According to data from Cushman & Wakefield and STR collected by [Hosteltur](https://www.hosteltur.com/177689_los-hoteles-facturan-un-56-mas-hasta-junio-con-precios-un-49-superiores.html?utm_source=rss&utm_medium=rss&utm_campaign=los-hoteles-facturan-un-56-mas-hasta-junio-con-precios-un-49-superiores), the average ADR stood at **€163.4**, up **4.9%** from last year, while RevPAR reached **€121.2** (+5.6%). Average occupancy hit **74.1%**. To me, that's solid performance, especially given inflation and rising operational costs.

What's behind these numbers? **Valencia and Alicante** led growth in rates and occupancy. Meanwhile, **Córdoba and the Canary Islands** saw occupancy drops, suggesting the market is shifting. **Barcelona** reclaims its pricing throne: its ADR of **€195.5** beats Madrid's **€181.4**. The question I ask: how much more can customers absorb without demanding added value?

My take: the industry is managing demand well, but watch out for destinations losing occupancy. That's where you need to tweak the value proposition or distribution. Either way, [Hosteltur](https://www.hosteltur.com/177689_los-hoteles-facturan-un-56-mas-hasta-junio-con-precios-un-49-superiores.html?utm_source=rss&utm_medium=rss&utm_campaign=los-hoteles-facturan-un-56-mas-hasta-junio-con-precios-un-49-superiores) sums it up: the half year leaves a positive balance and opportunities for those who can read local signals.

## Sources

- Hosteltur: https://www.hosteltur.com/177689_los-hoteles-facturan-un-56-mas-hasta-junio-con-precios-un-49-superiores.html?utm_source=rss&utm_medium=rss&utm_campaign=los-hoteles-facturan-un-56-mas-hasta-junio-con-precios-un-49-superiores

## Citation

Spanish hotels: ADR up 4.9% and RevPAR up 5.6% in first half. Notitur. 2026-07-28. https://notitur.com/en/digest/adr-revpar-spain-hotels-2026